Brand Loyalty Through Influencer Marketing

Companies have been using brand ambassadors within their marketing strategy for a long time; this strategy is used to build familiarity, a more genuine relationship and a positive association between customers and the brand. Influencers have recently been a critical addition to this strategy. 

Through the varied use of micro, macro and nano influencers brands have been able to better target their audiences and personify their brands. They can use this relationship between creators and their audience to their advantage, allowing for a more meaningful relationship between the two.

Using these tactics, we can target unique customer groups accordingly. For example, by using a micro influencer within a particular niche we could reach a more highly engaged audience that are more likely to respond more positively to a smaller, more specific creator compared to a large, non-specific creator - thus reaching a higher potential ROI.

Furthermore, through our campaigns we have noticed a trend that the more familiarity there is with a brand the more likely fans are to purchase recommendations from influencers. We've noticed that fans prefer to support creators and there's a long term relationship built up. As well as this, when the influencer starts to grow the ROI the brand can reach from the long term partnership is increased as well.