Showcasing the new ASUS Zenbook 17 Fold OLED

The team was in Berlin over the last few days for IFA 2022 🙌

We had the pleasure of assisting with the launch of the new Zenbook 17 Fold OLED laptop. ASUS is pioneering the future with this new exciting device and held a huge event to showcase it.

Our task was to a find a B2B influencer to help promote and discuss the new laptop for the event. For this, we found Steven Bartlett. Steven is the founder of Social Chain, host of Diary of a CEO and most recently, his new company thirdweb has just raised $24 million at an evaluation of $160 million. As an agency we had always focused on influencers for B2C, thus, this was a new challenge for us. However we got the see the power of utilising high profile branded B2B influencers. Steven and his team were a pleasure to work with and we learned a lot of valuable lessons from the brief time we all spent together.

For the event we had Steven talk on the panel, sharing his experiences with the laptop.

The event was a huge success, the livestream alone had over 10,000 concurrent viewers as well as additional press and attendees at the event. Over the next few days, we will get to see the rest of IFA unfold as others share the exciting technology they have been working on.