ABI INBEV X COOLDOWN
Team Meta reached out to
collaborate with Saulderson to work
on a creative influencer campaign for Cooldown.
In order to generate buzz and
engagement for Cooldown’s site and
ABI, we utilised influencers across
different platforms; so influencers could
leverage their audiences to drive as many
sign ups as possible. This included YouTube
integrations, TikTok videos and Instagram Stories.
The focus was on gaming influencers across different verticals, which allowed them to capture the targeted demographics across split genres. We encouraged users to sign up via a giveaway worth £10,000.
The Campaign
The first part of the campaign generated over 23,000 clicks with an average conversion of 20% per influencer. Our focus was also to capture and use influencers with extremely dedicated audiences, to generate a greater engagement rate.
Due to the success of the first round of activations, we were then brought on to return to do Round 2 of the campaign; we were tasked with driving even more engagement and sign ups for the platform. This time, we used more influencers and decided to personalise the giveaway to engage the influencer's fans. A Custom PC and PS5 were designed for each individual influencer. Once again, we used multiple different platforms to bring a variety of audiences to the platform.
However, in Round 2 we narrowed our targeted influencers and used the insights gained from Round 1 to create an even more successful campaign. This included a mixture of our exclusive and non-exclusive influencers, all of which were gaming-focused.
In total, Round 2 of the campaign surpassed 24,000 sign ups for Cooldown, which was generated through a small budget. Through correct targeting and detailed influencer selection we managed to surpass the KPIs - furthering our relationship with ABI and CoolDown. Due to this, we’re pleased to announce we’ll be working with them on another campaign in 2022.
PLATFORMS:
YOUTUBE, INSTAGRAM
REGION:
UK
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