Gamergains Campaign
Saulderson worked with Gamergains to drive sign-ups for its gaming challenge platform, Gamergains partnered with 10 creators across Overwatch 2, Rainbow Six Siege, and Fortnite, leveraging high-performing content formats and a creator-led tournament.
The Challenge
Gamergains aimed to drive sign-ups to their gaming challenge platform, which features popular titles including Overwatch 2, Rainbow Six Siege, and Fortnite. The goal was to engage competitive gamers by promoting the platform’s challenges and highlighting the excitement of competing in their favorite games.
The Solution
We partnered with gaming content creators who specialised in Overwatch 2, Rainbow Six Siege, and Fortnite—the three core games featured on the Gamergains platform. Each creator was contracted to produce content integrations aligned with their most successful formats to maximise viewership and drive sign-ups.
Creators demonstrating strong performance after their initial integration were offered opportunities for additional integrations or to lead a dedicated creator-led tournament, further incentivising their audiences to join the platform.
The Result
We worked with 10 creators who did 18 integrations and 1 creator-led tournament. These 18 integrations produced 1.92m views and led to 7,492 sign-ups to the creator platform. Creators who did multiple integrations where increasingly effective at producing sign-ups
