Govee Mancave
Saulderson partnered with Govee to promote their smart lighting for home entertainment setups. We worked with 6 tech and gaming influencers who showcased Govee lights in “mancave” setups.
The Challenge
Govee aimed to highlight how their extensive range of RGB lighting products can transform and elevate mancaves into dynamic, immersive spaces.
Their focus was on engaging US-based male audiences by showcasing the lights in dedicated sports or gaming rooms, emphasizing how Govee lighting enhances the atmosphere and experience.
The Solution
To maximise impact, we focused on partnering with one hero creator to serve as the main campaign ambassador, providing broad reach and high-quality content. Alongside, we engaged several smaller niche creators across different content verticals to showcase how Govee’s RGB lighting products could be integrated into a variety of spaces and settings — from gaming setups to sports-themed mancaves.
This multi-tiered approach ensured a diverse range of authentic content that highlighted the versatility and appeal of Govee’s product lineup.
The Result
The campaign delivered excellent results, with our hero creator generating 1.3 million of the total 1.5 million views across four pieces of content. Collectively, the content amassed over 110,000 engagements, achieving an impressive average engagement rate exceeding 7%.
This strong initial performance has led to repeat collaborations, with these creators becoming regular partners to showcase new Govee products within mancave setups, driving ongoing brand visibility and engagement.
