In collaboration with Govee, Saulderson Media worked on promoting their indoor line of lighting products, through asking creators to create their ultimate "Homecourt" or "Mancave" setups and showcase them in unique pieces of content.
The primary objectives were to generate awareness, increase sales, and showcase their use cases in home settings, using a combination of creative videos on TikTok, Instagram and YouTube shorts.
The Campaign
Influencer Activation
We selected TikTok and Instagram creators, from micro to mega creators, to make content creatively displaying Govee’s Indoor Lighting products to showcase their versatility for “Mancave” or “Homecourt” scenarios.
Creators were allowed to choose the products they wanted from the Govee website, and then follow a process of submitting a script and concept idea regarding the products and their specific scenarios and setups. This ensured our client knew what to expect from the content.
PLATFORMS:
TIKTOK, YOUTUBE, INSTAGRAM
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