Revolut Q1 2025
Saulderson partnered with Revolut to promote their financial app to a young, tech-savvy audience. We partnered with six top UK influencers across Automotive, Travel, and Comedy to drive sign-ups via YouTube and Instagram, using a £20 incentive. The campaign delivered 4.4M+ views, a 5% engagement rate, and a 50% creator renewal rate based on strong ROI.
The Challenge
The growth marketing team needed support in driving sign-ups and new active customers for Revolut through strategic influencer partnerships.
Revolut wanted help to access top-tier macro influencers to cover as wide a reach in the UK as possible and increase penetration in the region.
The Solution
Partner with 6 mega and macro UK content creators in categories such as Automotive, Travel and Comedy.
Drive sign ups organically via YouTube integrations and Instagram stories, incentivising the audience through a free £20 offer.
The Result
The creators that we have contracted have driven over 4.4 million views with a 5% engagement rate, With our top creator on the campaign hit #2 on YouTube Trending.
Signup ROI has lead to a 50% creator renewal rate for Q2 based on performance, versus and expected 30%
