ASUS ROG
We helped Frubes enter the gaming market in style in September of 2024, by partnering with 3 of the biggest creators in the UK: Vikkstar123, Ali-A and ChrisMD. The partnerships was around utilising these creators to help solve a decline they have been facing from their audience who don’t see Frubes as being cool anymore.
Alongside this we were promoting a Golden Ticket promotion where customers could win cash prizes. We did 1 tiktok with each creator and then additionally an Instagram reel with Ali-A..
We also worked with the influencers to deliver prolonged usage rights in which Frubes could drive deeper consideration via whitelisting and paid media.
The Campaign
PHASE 1 – Organic
Yoplait Frubes aimed to reinvigorate their brand perception among younger audiences and address a decline in brand "coolness." The campaign also sought to drive awareness and engagement for their Golden Ticket promotion, offering customers the chance to win cash prizes. To achieve this, we collaborated with three of the UK's leading gaming creators: Vikkstar123, Ali-A, and ChrisMD. Each creator produced a TikTok video tailored to their audience, showcasing the fun and excitement of the Frubes brand. To amplify the impact, Ali-A also shared an engaging Instagram Reel to further boost reach and engagement.
PHASE 2 – Paid
Yoplait took the influencer content and whitelisted it, in order to drive deeper consideration and expand the value of the content to their key target audience, elongating the impact and deepening their messaging.
PLATFORMS:
TIKTOK, Instagram
REGION:
UK
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