Frubes Golden Ticket Campaign

Saulderson teamed up with Yoplait to promote Frubes, their yogurt snacks, to families and kids. We partnered with top UK gaming influencers to promote the relevance of their snacking products and Golden Ticket campaign through TikTok and Instagram challenges. The campaign exceeded expectations with over 500K organic views, a 9.15% engagement rate, and millions of paid media impressions.

The Challenge

Frubes wanted to drive consideration and connection of Frubes with key snacking moments, particularly while gaming. They sought also to highlight their Golden Ticket promotion they were going to be running.

The Solution

In order to support this campaign we wanted to engage with 3 of the biggest names in UK gaming, Vikkstar, Ali-A and ChrisMD, to create Frube inspired challenge videos on TikTok and Instagram

Worked with the influencers to deliver prolonged usage rights in which Frubes could drive deeper consideration via whitelisting and paid media.

1.9m

Total interactions

$568k+

Earned media value

3.13%

Engagement rate

The Result

Over 500,000 organic views

9.15% engagement rate vs expected 6.45%

45,750 total engagements

Millions of impressions generated via paid media

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