Frubes Golden Ticket Campaign
Saulderson teamed up with Yoplait to promote Frubes, their yogurt snacks, to families and kids. We partnered with top UK gaming influencers to promote the relevance of their snacking products and Golden Ticket campaign through TikTok and Instagram challenges. The campaign exceeded expectations with over 500K organic views, a 9.15% engagement rate, and millions of paid media impressions.
The Challenge
Frubes wanted to drive consideration and connection of Frubes with key snacking moments, particularly while gaming. They sought also to highlight their Golden Ticket promotion they were going to be running.
The Solution
In order to support this campaign we wanted to engage with 3 of the biggest names in UK gaming, Vikkstar, Ali-A and ChrisMD, to create Frube inspired challenge videos on TikTok and Instagram
Worked with the influencers to deliver prolonged usage rights in which Frubes could drive deeper consideration via whitelisting and paid media.
The Result
Over 500,000 organic views
9.15% engagement rate vs expected 6.45%
45,750 total engagements
Millions of impressions generated via paid media
