Saulderson worked alongside their partners at Uber Strategist on a launch campaign for the VR game Survivorman VR: The Descent on PSVR2 and SteamVR with the goals of generating healthy sales on launch weekend and building excitement and bringing positive sentiment towards the game.
They challenged Saulderson to Work with VR YouTubers to target an existing audience passionate about VR and who already own devices, where we used integrations and ‘Let’s Play’ dedicated videos/streams to showcase the enjoyment experienced from the gameplay.
After some early negative audience sentiment during early pre-launch stages, this strategy proved to be effective in gathering new interest and repairing audience perception in the short term.
The Campaign
Working with a small budget and an indie game is no easy feat. It takes a lot to prove market fit and get the audience onboard. But we rise to all challenges.
We worked with Cream Productions to do a small budget launch campaign for their VR game across Steam VR and PSVR2.
Utilising a mix of deliverables we generate positive sentiment to a game with negative reviews and overperformed on sales targets.
PLATFORMS:
YOUTUBE, TWITCH, TWITTER
REGION:
US, UK
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