4CAST
During 2021 we had the pleasure of working with cricket professionals Stuart Broad; Ben Stokes and Jofra Archer and their friend Mike. The guys had fallen in love with gaming over the COVID-19 lockdown, and wanted to channel this into gaming content creation.
We worked with the athletes on the launch and initial build of their gaming collective 4Cast - an athlete led gaming brand built for the modern age.
The Campaign
Together we worked on launching their gaming project 4Cast, which would consist of a full scale social media brand, including: YouTube channel, Twitch channel, Instagram page, Twitter and TikTok.
Alongside the creation of the social channels, we put together a team that would assist the guys in their launch, by creating their branding with a graphic designer who specialised in gaming assets, an editor to put together short clips for social media - as well as YouTube videos, a content creative to help with video ideas and a tech producer to help get their gaming and streaming setups running smoothly.
We also managed to launch a successful first stream with over 1000 CCV and achieved the front page on Twitch.
Through this launch, we developed a strong and long lasting relationship with the cricketers.
PLATFORMS:
YOUTUBE, INSTAGRAM, TWITCH, TIKTOK
REGION:
US, UK, AUS, IND
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