Sandbox VR - Squid Game Virtual Reality Experience
On September 19th we had the pleasure of working with Sandbox VR, for their launch of a new Netflix-partnered VR experience, Squid Game Virtuals that took place live in Los Angeles, USA. They challenged Saulderson to put together some incredible experiential marketing. We produced a creative campaign launching the Squid Game VR experience with the aim of spreading awareness to individuals aged 25-35 through building user generated content by partnering with well-known influencers.
The Challenge
Sandbox VR wanted to recruit 35 influencers to take part in their live launch of their latest experience - Squid Game Virtuals.
Their aim was to use creators to build a buzz around Sandbox VR and the launch of the Squid Game Experience.
They also wanted to encourage organic UGC for further awareness of Sandbox VR.
The Solution
Our solution was to recruit gaming, lifestyle, entertainment and comedic influencers to provide the event with a good atmosphere and ensure high quality UGC was captured throughout the event.
We had specialised care packages/invites sent out to creators prior to the event, to encourage early UGC to build hype around the event. We also hired actors to dress up as characters from the show and transport the creators to the event, like how it was done during the show, in order to make the event even more engaging to the creators.
We had a film crew, as well as Saulderson and Sandbox representatives on the ground at the event, in order to make sure everything ran smoothly.
The Result
From the 35 creators who attended, there were 101 pieces of organic content posted across TikTok, Instagram & Twitter.
This resulted in nearly 2m impressions and 16,811 total engagements.
