Sandbox VR - Squid Game Virtual Reality Experience
On September 19th we had the pleasure of working with Sandbox VR, for their launch of a new Netflix-partnered VR experience, Squid Game Virtuals that took place live in Los Angeles, USA. They challenged Saulderson to put together some incredible experiential marketing. We produced a creative campaign launching the Squid Game VR experience with the aim of spreading awareness to individuals aged 25-35 through building user generated content by partnering with well-known influencers.
The Challenge
Sandbox VR wanted support to promote the launch of their new VR experience, Deadwood Phobia. They were looking for organic content from creators to promote the launch and encourage their viewers to try the experience themselves.
They also wanted to use the launch to test creator-led paid ads, they wanted a diverse range of content that they could use across Meta Ads.
The Solution
For this campaign, we carefully selected a diverse group of influencers based on vertical, content style, and location to ensure broad appeal. To maximise creative freedom and authenticity, we offered creators the choice between producing an intimate date night-style video or a larger group experience with friends.
This approach allowed creators to showcase the key unique selling points (USPs) of Deadwood Phobia while capturing the immersive, social nature of the Sandbox VR experience at its best.
The Result
We engaged 10 creators who produced 20 pieces of content across TikTok and Instagram.
This content collectively garnered over 4.75 million views and nearly 59,000 engagements. The campaign contributed to a 12% increase in Sandbox VR’s social media following and supported a notable uplift in bookings across all locations — with the strongest growth seen in the venues visited by the creators.
