Tim Hortons spin-to-win campaign
In November 2023 we had the pleasure of working with Tim Hortons, the world-renowned Canadian café and donuts brand, to work alongside them on their annual Christmas campaign covering the Northern United Kingdom. Tim Hortons partnered with Saulderson to encourage our target audience to go to their local Tim Hortons and buy the Daily Deals throughout the festive period and use their receipts to enter an online Spin-To-Win competition.
The Challenge
We were challenged to activate 40 influencers across the UK regions of Glasgow and Manchester.
Tim Hortons partnered with Saulderson to encourage their target audience to go to their local Tim Hortons and buy the Daily Deals throughout the festive period and use their receipts to enter an online Spin-To-Win competition
The Solution
Saulderson activated 40 of their influencer network in a creative, multifaceted campaign, across TikTok & Instagram to create 184 pieces of content. For the first phase of this campaign we worked with 40 lifestyle and family nano-micro creators across our target regions and invited them down to their local Tim Hortons for breakfast. They shared their Tim’s breakfast experience with their fans across stories, reels and TikToks and invited their fans to come and enjoy the £1 breakfast this festive season. Encourage audiences to click the link in bio and in story posts to visit the Tim Hortons Spin to Win page.
The Result
Tim Hortons stores in our area of execution experienced a noted increase in traffic through the period of the campaign, with many customers taking advantage of the specials and the competition. The creators we worked with generated the following results:
184 pieces of content
805,666 total impressions
15,650 link clicks
