SHURE Product launches
Saulderson work with Shure to promote their new and exisitng line of audio products. We have collaborated with creators across tech, music, and streaming to boost awareness for its product lineup, focusing on authentic, multi-platform content and long-term ambassador relationships.
The Challenge
Shure set out to increase visibility and brand awareness for its product lineup — including the SM7dB, MV6, SM4, and MoveMics — by connecting with tech-savvy, content-driven audiences across major digital platforms.
Key Objectives & Challenges
Drive Authentic Content Creation:
Generate engaging, creator-led content across YouTube, Twitch, Instagram, and TikTok to demonstrate real-world use and product benefits.
Establish Long-Term Creator Partnerships:
Identify and collaborate with creators who could evolve into ongoing brand ambassadors, lending credibility and consistent visibility to the Shure brand.
Stand Out in a Competitive Market:
Effectively position Shure within the crowded and competitive audio hardware space, emphasizing quality, versatility, and value.
The Solution
This campaign for SHURE was focused on building brand awareness, engagement, and community connection through a strategic multi-phase influencer marketing approach in the UK.
In Phase 1, creators were activated to produce authentic unboxing and review videos, generating buzz and providing diverse content to kickstart the campaign.
Phase 2 focused on amplifying engagement by coordinating a steady content rollout with influencers, keeping SHURE top-of-mind and encouraging audience interaction.
Finally, Phase 3 prioritised community building, with creators driving further engagement through user-generated content and fostering a deeper connection with the SHURE brand.
The campaign leveraged YouTube, Twitch, Instagram, and TikTok to maximize reach and impact across key platforms.
The Result
The ongoing campaign has consistently delivered strong performance across key metrics, highlighting both reach and engagement:
2.94 million views across YouTube, Instagram, TikTok, and Twitch
654,238 impressions and 195,113 reach, demonstrating broad visibility and audience exposure
26,729 total engagements, with an impressive average engagement rate of 3.6%
$671,653.96 Earned Media Value (EMV), reflecting the strong value generated through influencer content
These results reflect the campaign’s success in establishing Shure’s relevance among creator-focused audiences and building long-term brand credibility in the audio tech space.
