SHURE partnered with Saulderson Media in 2024 to promote both current and upcoming audio products through a targeted influencer marketing campaign.
The campaign aimed to build long-term relationships with content creators across YouTube, Twitch, Instagram, and TikTok, with a focus on seeding products and securing authentic reviews. The overarching goal was to establish SHURE as a top choice among tech, lifestyle, streaming, and music communities.
The Campaign
PHASE 1 –
Product Seeding and Reviews:
We activated creators to produce unboxing and review videos, showcasing SHURE’s products authentically to generate initial buzz and populate the campaign with diverse content.
PHASE 2 –
Amplifying Engagement:
By working closely with influencers, we coordinated a strategic content rollout, maintaining a steady flow of posts that amplified SHURE’s presence and encouraged ongoing interaction.
PHASE 3 –
Community Building:
Creators were encouraged to engage their audiences through user-generated content, driving further engagement with SHURE products and enhancing community connection.
PLATFORMS:
YOUTUBE, TWITCH, INSTAGRAM, TIKTOK
REGION:
UK
Let’s connect
We work with the best influencers around the globe to deliver top results and value to brands meeting all KPIs.