Survivorman vr: the descent launch
Saulderson worked on a launch campaign for the VR game Survivorman VR: The Descent on PSVR2 and SteamVR with the goals of generating healthy sales on launch weekend and building excitement and bringing positive sentiment towards the game.
The Challenge
We were tasked with the launch of a promising Virtual Reality game, with the core instruction to activate YouTube and Twitch creators to encourage their audience to buy Survivorman VR: The Descent on SteamVR & PSVR2.
With the difficulties that many VR games faced at launch, we needed to increase excitement and positive sentiment towards the game, and ensure that users could establish a connection between the original IP and the game.
The Solution
We decided to utilise VR creators to target an audience passionate about VR and who already own devices, as well as those familiar with the original IP and the culture around survival adventure.
We used a mix of integrations, social posts and ‘Let’s Plays/streams to showcase gameplay, highlight the original IP, and excite players about playing a survival game on VR that may be familiar to them.
The Result
With a great uptake resulting from the video content and social posts, and a solid amount of repurpose-able content, we were happy with the figures generated from the campaign:
11 pieces of content across 4 creators
62,668 total views and 3,991 engagements
5.85% engagement rate
675 link clicks
