In collaboration with Ubisoft, Saulderson Media worked with their The Crew Motorfest team to promote their new Season 6 release, to drive new users to their free to play week through using recognisable content creators familiar with driving game enthusiasts.
We utilised dedicated YouTube videos, coupled with short form content, for this campaign so the influencers could present it to their audience in an authentic manner and showcase the new in-game content in its entirety.
The Campaign
Influencer Selection
We engaged recognisable driving and multi-genre gaming creators directly, to create content around the release of Season 5, the new features and gameplay updates, and got them to revive their The Crew Motorfest enjoyment for their audience. Adding to this, including some short form content across TikTok and Instagram to promote the update cross-platform.
Content Purpose
Ubisoft was offering a free-play week where users could return, or try the game for the first time, for a full week, wherein the creators would be streaming gameplay or releasing their content to promote the update going live.
PLATFORMS:
YouTube, TikTok, Instagram
REGION:
UK
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