The Division 2: Battle for brooklyn DLC launch
Saulderson worked on the launch campaign for the latest DLC release in the Division 2 roadmap for 2025 with the goals of generating healthy sales, reengaging lapsed players and attracting new players on launch, and building excitement and bringing positive sentiment towards the game.
The Challenge
We were tasked with the launch of The Division 2’s new DLC, The Battle for Brooklyn, which was a cyclical update for ongoing content releases for the game across PC and Consoles.
We needed to re-engage lapsed players with new features and content, hype up current players to try the new content, and draw in new users to play the game during this exciting DLC campaign.
The Solution
We decided to utilise Twitch streamers and YouTube streamers on live broadcasts and VOD content to play the game and the new content on sponsored streams.
Creators who had second channels then launched edited VOD content to their channels to broaden reach and engagement to players who are more engaged in different content formats.
The Result
With a great uptake resulting from the live video content and VOD posts, and a solid amount of unique link clicks, we were happy with the figures generated from the campaign:
16 creators produced 20 pieces of content
13 Streams & 7 Dedicated videos
93k watch hours and 193.8k video views (200% overperformance on our contracted KPIs)
6994 unique link clicks
