In November 2023 we had the pleasure of working with Tim Hortons, the world-renowned Canadian cafe and donuts brand, to work alongside them on their annual Christmas campaign covering the Northern United Kingdom.
Tim Hortons partnered with Saulderson to encourage our target audience to go to their local Tim Hortons and buy the Daily Deals throughout the festive period and use their receipts to enter an online Spin-To-Win competition.
Saulderson activated 40 of their influencer network in a creative, multifaceted campaign, across TikTok & Instagram to create 184 pieces of content.
The Campaign
PHASE 1 – Tim’s £1 Breakfast
For the first phase of this campaign we worked with 40 nano-micro creators across our target regions and invited them down to their local Tim Hortons for breakfast. They shared their Tim’s breakfast experience with their fans across stories, reels and TikToks and invited their fans to come and enjoy the £1 breakfast this festive season. They directed traffic to Tim’s Spin to Win Game where fans could win a free beverage or food item and redeem it at their local.
PHASE 2 – Tim’s Daily Deals
Every day of the week during the festive period Tim Horton’s had a daily deal running. This could be anything from 2 for 1 donuts, free kids meals, any food item for £2.99 with any drink. Our 40 creators came back to Tim Hortons through different days of the week to enjoy their daily deals and share the offers to their fans. Once again ending with the Spin to Win Game to entice fans to come down and visit their local Tims.
PLATFORMS:
TIKTOK, INSTAGRAM
REGION:
GLASGOW, MANCHESTER
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