COLONBROOM black friday
Saulderson collaborated with ColonBroom to promote their gut health supplement. We worked with 10 health and wellness influencers who shared their experiences with the product through authentic storytelling.
The Challenge
ColonBroom aimed to make their first foray into influencer marketing to diversify their marketing mix beyond traditional channels, particularly reducing reliance on paid ads.
The key objectives were to generate awareness of ColonBroom products among new audiences, drive website traffic, and boost both direct and indirect sales during the critical Black Friday and Christmas shopping periods.
The Solution
We implemented a three-phase approach for ColonBroom’s influencer campaign:
Product Seeding: Initiated with gifting ColonBroom products to carefully selected influencers to encourage authentic, organic content creation.
Instagram Whitelisting: Leveraged influencer content through whitelisted ads on Instagram to extend reach and engagement.
YouTube Integrations: Concluded the campaign with dedicated YouTube integrations, featuring influencers promoting ColonBroom alongside custom product offers.
Throughout the campaign, we used tailored influencer discount codes and exclusive offers to incentivize audiences to purchase during the largest sales event of the year, driving urgency and conversions.
The Result
Product was seeded to over 108 influencers, generating authentic organic content and expanding reach.
The campaign drove mid-five-figure revenue for ColonBroom through a combination of whitelisted ads and organic influencer content.
YouTube integrations amassed over 1.7 million views with a strong 6% engagement rate, demonstrating high audience interest and interaction.
