RAID Shadow Legends
Plarium reached out to Saulderson Media to promote the launch of their new mobile game RAID: Shadow Legends, an ambitious RPG game.
Following the release of the new game, we were tasked with creating a campaign to drive awareness of the game and ultimately aid in the downloads of the mobile game. The campaign was centred around simple content with specific talking points laid out by the client.
The Campaign
Following the strict brief laid out by the client, we approached this campaign in a creative way. We had the influencers integrate a promotional section into a standard video that was authentic and organic to their mannerisms and language and showed the game off in that way so it resonated naturally with their audience.
We utilised 14 influencers across the campaign who all integrated the game with a strong call to action. The content generated millions of total video views, thousands of engagements and thousands of clicks to download the app.
PLATFORMS:
YOUTUBE
REGION:
UK, US, AUS, CA
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