raid: shadow legends launch
In 2019, Plarium got in touch with Saulderson Media to help promote the launch of their new mobile game RAID: Shadow Legends, an ambitious RPG Game. Since then we’ve worked on over 50 influencer partnerships for RAID.
The Challenge
Following the release of the new game, we were tasked with creating a campaign to drive awareness of the game and ultimately aid in the downloads of the mobile game.
The campaign was centred around a tried and tested content format for mobile game conversions: YouTube Integrations.
We created simple content with relevant influencers covering specific talking points laid out by the client.
The Solution
Following a strict brief laid out by the client, we approached this campaign in a creative way. We had the influencers integrate a promotional section into a standard video, which was authentic and organic to their mannerisms and language.
The integrations showed the game off in an authentic way, so it resonated naturally with their audience.
We ensured that every integration contained a strong CTA with a limited-time promo offer that was only redeemable through the creator’s content.
As new updates to the game surfaced we tailored the content briefs and CTAs to match new rewards and key beats.
The Result
Over the course of our partnership with RAID, we deployed over $250,000 worth of budget on influencer marketing activations through YouTube.
The results speak for themselves:
50+ creators activated
18M total views across the content
A CPM of only $13.88 across the UK and US
A cumulative engagement rate of 5.87%
Hundreds of thousands of installs of RAID Shadow Legends
