AB Inbev - the Cooldown
AB Inbev reached out to collaborate with Saulderson to work on a creative influencer campaign for Cooldown. In order to generate buzz and engagement for Cooldown’s site and ABI, we utilised influencers across different platforms; so influencers could leverage their audiences to drive as many sign ups as possible.
The Challenge
AB Inbev approached Saulderson to support them with the launch of the Cooldown. They wanted to use a creative influencer campaign to drive exposure, awareness and active users to the platform with the overall goal of achieving 10,000 signups to the platform
The Solution
To achieve the objectives, for this campaign, we put together a £10,000 product giveaway and used multiple influencers across all social platforms to promote Cooldown platform.
We specifically utilised gaming influencers across a wide variety of different niches to attract as many new users as possible.
Our gaming influencers encouraged users to sign up to be in for a chance to win a giveaway worth £10,000.
The Result
The first part of the campaign generated over 23,000 clicks with an average conversion of 20% per influencer. Our focus was also to capture and use influencers with extremely dedicated audiences, to generate a greater engagement rate.
We then ran a second wave of the campaign. This campaign surpassed 24,000 sign-ups for The Cooldown, which was generated through a very small budget. Through correct targeting and detailed influencer selection, we managed to surpass the KPIs, furthering our relationship with ABI and CoolDown.
