ASUS vivobook pro 16x launch
Saulderson partnered with ASUS to promote their Vivobook Pro 16x product lineup. We collaborated with 3 top UK influencers to launch a brand-awareness focused campaign for the new laptop range and produce aesthetic content.
The Challenge
We partnered with tech giant ASUS on the promotion of their new laptop range. We were challenged to build high quality content around the launch of the new Vivobook Pro 16x OLED devices. This content needed to be created in a way that we could repurpose it into multiple asset types and use it in ASUS's paid media campaigns. The content was to be both effective as paid media, but also appealing to audiences from an influencer perspective.
The Solution
We utilised 3 creative influencers to build highly edited testimonial videos around the new laptop. We showed how the laptops naturally integrated into their everyday lives, and how it could be helpful in a number of creative and tech pursuits.
We then further pushed the laptop via Instagram content and created stunning assets for ASUS.
The Result
The campaign was a huge success and just one of many campaigns we worked with ASUS on at the time. This campaign generated:
Over 175,000 views across content on YouTube
Over 2.1M impressions across Instagram and YouTube
15 pieces of content created for ASUS's own use
