ACER PREDATOR
Acer UK reached out to Saulderson Media in
June to support them in "Hacking the Instagram"
as well as promoting their Predator Helios and
Triton gaming laptops.
We were tasked by ACER UK to help them
fulfil their internal KPIs of achieving growth
across their Predator UK Instagram page and other
social channels. As well as this to drive awareness
of the Predator laptops.
“We have worked with Saulderson on several campaigns and we always love the energy and enthusiasm they bring. They have a great relationship with the creators that they work with and are always deliver the best for both sides.”
- ACER
The Campaign
Saulderson used two strategies as part of the campaign. We had influencers creatively integrate the laptops into authentic gaming content on their channel, showing their fans how they aided them in improving their gaming performance. We also ran large scale giveaways with the influencers to build that fan engagement and reward them with ACER Predator products.
Utilising three influencers, the campaign was a huge success! We smashed the target of an increase in 7,500 followers on the Instagram page by driving over 12,000 new followers. Alongside this, the influencer content received over 2 million views and drove over 7,000 click-throughs to the product pages.
We have now renewed our relationship with ACER UK and are working with them on a whole host of campaigns moving forward.
PLATFORMS:
TWITTER, YOUTUBE, INSTAGRAM
REGION:
US, UK, AUS, CA
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