Tens10n
Youtube Quiz Show
Ian Leighfield approached us to launch his brand new YouTube quiz show, designed to be more engaging and entertaining for social audiences, featuring hand-picked guests with questions tuned to their particular interests and broader general knowledge.
The Challenge
Launch and grow a new YouTube quiz show channel with well known faces from around various YouTube niches, with an engaging format.
In order to achieve this, we needed to secure 4 content creators per episode across 2, 6 episode seasons, while we build and maintain an engaged audience with the goal of monetising the channel within the first 6 episodes.
The Solution
In order to achieve these goals, we needed to work on developing a repeatable and structured quiz format with consistent episode releases.
We aimed to build a catalogue of funny and shareable moments to repurpose across YouTube Shorts, Instagram Reels, and TikTok, designed to drive traffic back to the main episodes.
We worked with experienced editors to produce a strong visual identity and format and utilised our existing relationships within the influencer space to secure 48 unique content creators as guests, bringing their own audiences and boosting organic exposure.
The Result
We completed the campaign with 12 full episodes generating 300k views and 4.4m impressions at last count. We pushed the channel up to 6k subscribers gained and channel monetisation within the first 6 episodes.
We signed up high profile creators appearing including; Steven Tries, Happy Hour Podcast, Bambino Becky and Darragh Ennis, with general positive sentiment across the board on all videos and shorts.
