ASUS ROG
For Q2 of 2022, we had the pleasure of creating an influencer campaign for ASUS ROG's NEW Strix laptop
For the creative, we brought together 3 creators - GameRiot, BlackPanthaa and Alex Gillon. The creators each posted a dedicated video showcasing the laptop as well as amplifying on Twitter.
BlackPanthaa - ASUS ROG Dedicated Video
The Campaign
Given the objective of creating engaging content focused on a new range of ROG RTX laptops for Q2, we chose to work with 3 influencers to showcase the true capabilities of laptop has to offer.
For this campaign, we wanted to target a UK audience so specifically looked for creators where the UK was their primary viewing audience, with all creators having over 35% of their total viewers residing in the UK.
In addition to the requirements around viewing location, creators would also need to create content around games that could utilize NVIDIA’s RTX features. For this, our creators played games such as Cyberpunk 2077, a notoriously difficult game to run, Forza Horizon 5 and the newly released F1 2022.
The creators were tasked with not only showing off the ingame strengths of the laptop but also it’s real world features such as it’s incredible 360HZ display, a feature not often found on laptops and something we wanted to highlight as a USP.
PLATFORMS:
YOUTUBE, TWITTER
REGION:
UK
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