WONDERSHARE
Wondershare reached out to Saulderson Media to promote the launch of their new product Filmora 9, the newest update of their powerful editing software.
Following the release of the new software, we were tasked with creating a campaign to drive awareness of the product and ultimately aid in the downloads of the software. Saulderson guaranteed 1 million views as part of the proposal.
“We developed a great partnership with Saulderson and their dedication to our influencer marketing is significant. We enjoy working with the lovely team as they are always there throughout the whole process, and make sure each video creation comes with high quality and delivery on time.”
- WONDERSHARE
The Campaign
We took a two-stage approach to this campaign, optimising both awareness and engagement of Filmora 9. The influencers integrated a promotional section into a standard video showing the power of the software in a creative way. Alongside this, the influencers created a promotional tweet using #Filmora9
We utilised five influencers, who all individually integrated creative content around the software, with a strong CTA. The content generated over 6.4M total video views, an impressive over-performance on the 1M guaranteed video views by 640%. The campaign also achieved 16,100+ clicks.
PLATFORMS:
YOUTUBE
REGION:
UK, US
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