ASUS ROG Strix
We helped ASUS ROG UK spread awareness around their new ROG RTX laptops through partnering with top UK gaming creators to put the laptop to the test running some of the highest spec games.
The Challenge
ASUS ROG UK tasked us to create an engaging influencer campaign focused on the new range of ROG RTX laptops.
The creators needed to have a large proportion of their audience with a UK following.
Alongside this, the creators had to show off the true power of NVIDIA’s RTX features through games that required high laptop specifications.
The Solution
We partnered with three top gaming creators with a high UK audience percentage to showcase the true capabilities the laptop has to offer.
We had our creators play games such as Cyberpunk 2077, a notoriously difficult game to run, Forza Horizon 5 and the newly released F1 game to show off the true power of the laptop.
The creators were tasked with not only showing off the in-game strengths of the laptop but also its real-world features, such as its incredible 360Hz display, a feature not often found on laptops and something we wanted to highlight as a USP.
The Result
The campaign had an incredibly positive community sentiment, with 90% of the comments being highly positive and complimentary of ASUS and the sponsored segment. Alongside this, the campaign generated:
166k Views
$24k EMV
1,900 Link Clicks
