Noice brand campaign
Saulderson media was engaged by Noice to promote its brand and streaming service to gamers, content creators and live streamers using influencer marketing as a key part of their marketing mix.
The Challenge
We were challenged to promote the new streaming service and their brand messaging to improve the audience sentiment, increase understanding and awareness of their platform and to bring in new users to try new features as they are released.
With the difficulties that many new streaming platforms experience with gaining market share over larger competitors, it was important for us to focus on these KPIs and achieve as much as we could with this brief.
The Solution
We utilised creators across TikTok, Instagram and YouTube- to target an audience passionate about streaming and gaming, and who already have audiences who view their streams regularly.
We used a mix of integrations to highlight key messaging around the platform, such as the fact that it is ad-free, it has customisable avatars and that players could earn platform-specific currency for completing challenges.
The Result
With a great amount of views resulting from the video content, and a solid amount of newly generated interest, we were happy with the figures generated from the campaign and the client saw a good amount of success over the campaign period:
31 Posts
Total Views - 578,956
Total Engagement - 25,607
Overall CPM: $72.35
