Currys/PC World Gaming
Saulderson Media worked with Currys & PC World on the launch of their live gaming store in Fulham.
Before the launch of their new live gaming store we were tasked with securing influencers to attend the event and generate hype around it. The ultimate goal was to drive exposure to the new gaming arenas and ensure a high attendance at the launch event.
The Campaign
Securing 5 of the UK’s top content creators we utilised social media to drive awareness to the launch before, after and whilst it was happening. We had the influencers run a challenge for their fans on social media with the prize of a free trip to the event. At the event, we put on an Overwatch tournament where the public could battle it out with the influencers to win £1000. Alongside this two of the creators streamed live from the event with one creating a YouTube video of their experience.
Overall, the launch event was a huge success and the influencers’ content generated over 246k views and 9,000 engagements within less than a week. Currys & PC World have now launched live gaming arenas across multiple stores in the UK.
PLATFORMS:
IRL
REGION:
UK
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