CURRYs & PC WORLD STORE LAUNCH
Engaging some of the top UK gaming content creators to launch the Currys & PC World Live gaming store in Fulham, London, witha competitive Overwatch tournament, fan engagement and broadcasting.
The Challenge
Curry’s & PC World were trialling out a new concept across a number of stores in London, bringing a new Live Gaming Arena in store. Should it go well, they planned to release these across a number of stores across the UK.
Before the launch of their new live gaming store, we were tasked with securing influencers to attend the event and generate hype around it. The ultimate goal was to drive exposure to the new gaming arenas and ensure a high attendance at the launch event.
We also had to coordinate a competition for fans of the creators who would win the opportunity to attend the store launch with their favourite creators and be in with a chance of winning £1,000!
The Solution
Securing 5 of the UK’s top content creators (MarleyThirteen pickapixel, RossboomSocks, SXVXN and TSM BreaK), we utilised social media to drive awareness to the launch before, after and whilst it was happening.
We had the influencers run a challenge for their fans on social media with the prize of a free trip to the event, which was incredibly well received and engaged with.
At the event, we put on an Overwatch tournament where the public could battle it out with the influencers to win £1000. Alongside this, a few of the creators streamed live from the event, with one creating a YouTube video of their experience to show future consumers what the experience is like at the live gaming stores.
The Result
This campaign helped Currys & PC World validate their live gaming stores, which they rolled out across various other stores in the UK. Alongside this, the campaign generated:
23 pieces of content
150k+ Total Impressions
Engaged 5 of the UK’s biggest creators
The YouTube video received a 5.5% ER.
