ASUS ROG
We once again had the opportunity to work with our friends at SANDBOX VR on their new DEADWOOD expansion, DEADWOOD PHOBIA
SANDBOX trusted us to put together a strategy that utilised both META products and TIKTOK to test organic and paid content that was creatively diverse; shouting out various USP's and aspects of the new experience to encourage audiences to try it out at their nearest branch.
The Campaign
PHASE 1 – Key Locations
Working with Sandbox we identified key locations to target throughout the US to ensure that we covered as much of the country as possible and created unique content that would resonate with that particular area.
Each influencer was invited along to film content with up to 6 friends to make the content feel as authentic as possible and showcase SBVR as an excellent group activity. We individually briefed the influencers we had a diverse range of content that remained authentic to the creator whilst being optimised to work on paid social ads.
PHASE 2 – Content Diversity
Content concepts included, date nights, best things to do in X, top 5 scariest moments in Sandbox VR and comedy driven narratives. The diverse nature of the content meant that Sandbox VR had a great range with which to test through different ads.
The creators content was amended to ensure the highest performance on Paid Social including new hooks, pacing changes and narrative changes. The changes to content meant we were able to achieve a 7 X ROAS across multiple ads and an average ROAS of 2.4X.
PLATFORMS:
TIKTOK, Instagram
REGION:
US
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