hOSTINGER Curiousity campaign
Saulderson expanded our ongoing partnership with Hostinger on a brand awareness campaign in Q1 2025, focusing on curiosity creators that could showcase Hostinger in both an organic and creative framing. Saulderson discovered, contracted, onboarded, and managed over 15 creators in this Curiosity Campaign. Each creator worked closely with Saulderson on their overall video concept, as well as how they would segue and frame their integration, as brand fit and framing were crucial to the success of this campaign.
The Challenge
Activate curiosity creators, a niche that Hostinger do not typically consider year-round, for a brand awareness campaign. Content must be relevant to Hostinger, with deliverables being "organic" integrations, but we're ultimately looking to drive brand awareness and ROAS amongst new audiences.
The Solution
We worked with 15 curiosity/innovative creators to come up with unique concepts that would naturally make sense to include a Hostinger integration in, even when that was a little more creative! For example, we worked with Emily The Engineer, who was developing a Wii Robot bowling machine, and part of the video's story was that there would be a competition.
For her integration, she made a Hostinger website advertising the competition, and while the topic of the integration was light hearted and humorous, she effectively demonstrated all of the Hostinger AI Web Builder features, but kept the pacing and story of the video as a priority
The Result
A great uptake of Hostinger’s new services, with content generated showcasing its multitude of practical uses. The creators that we contracted have driven over:
4.94 Million views
135,214 comments
8463 Likes
4.7% Average Engagement Rate
