ASUS ROG
In collaboration with Ubisoft, Saulderson Media worked on promoting the third season of Skull and Bones, a highly anticipated update for their multiplayer pirate game.
The primary objectives were to generate awareness, increase trial sign-ups, and drive downloads via a 60% discount, using a combination of influencer marketing and paid ads on TikTok and YouTube.
The Campaign
PHASE 1 –
Influencer Activation
We engaged influencers across TikTok and YouTube, ranging from micro to macro creators, to maximise reach within our budget. Influencers created content teasing the Season 3 launch, featuring gameplay and exclusive in-game experiences, designed to generate excitement and direct viewers to explore the game further.
PHASE 2 –
Boost Awareness with Spark Ads
Creators followed a structured upload schedule, posting content that highlighted key gameplay features while utilising Spark Ads to amplify reach and engagement, driving significant viewership across platforms.
PHASE 3 –
Manage Perception and Drive UGC
We encouraged influencers to directly address audience feedback, fostering a positive conversation around the game’s updates. Viewers were prompted to share their gameplay experiences using a dedicated hashtag, building a sense of community and driving user-generated content to further the campaign's impact.
PLATFORMS:
TIKTOK, YOUTUBE, INSTAGRAM
REGION:
US, UK, AUS, CA
Let’s connect
We work with the best influencers around the globe to deliver top results and value to brands meeting all KPIs.