Ubisoft Skull & Bones
Saulderson teamed up with Ubisoft to promote Skull and Bones Season 3. Partnering with 8 UK-based creators to drive both new player acquisition and re-engagement through a 6-hour free trial and content showcase.
The Challenge
Ubisoft aimed to spotlight the exciting new features and content launching in Skull and Bones Season 3 through a focused campaign.
The campaign centered on two main priorities:
Attract New Players:
Engage audiences unfamiliar with Skull and Bones by promoting a 6-hour free-to-play trial alongside a 60% discount on the game, lowering the barrier to entry and encouraging new player acquisition.
Re-Engage Existing Players:
Appeal to returning players by showcasing the comprehensive Season 3 updates — including new content, cosmetics, and game enhancements — to reignite their interest and drive continued engagement.
The Solution
We collaborated with 8 carefully selected UK-based content creators across YouTube, Instagram, and TikTok to maximise reach and engagement.
To meet key campaign objectives, we ensured a diverse mix of content types and creator styles. We partnered with variety gamers to introduce Skull and Bones to new audiences, with their content featuring a clear call-to-action encouraging viewers to try the 6-hour free trial and take advantage of the 60% discount.
Simultaneously, we engaged well-established gaming creators who played Skull and Bones or similar games to produce in-depth videos that showcased the full range of Season 3’s new content, cosmetics, and gameplay features, providing detailed insights to re-engage existing players.
The Result
The campaign was a massive success and delivered high-quality content, which allowed us to surpass our set KPIs
The campaign delivered over 1.37m views across 17 pieces of content.
Our Client benefited from over 19.6k engagements across this content and an organic engagement rate of 7.18%.
All of this led to over 4,200 clicks to take part in the free trail, and purchase the game.
